CEO & Founder

Zachary Solov, the Founder and CEO of Z Group, a leading talent booking and brand marketing agency representing a global roster of artists, DJs, celebrities, and cultural tastemakers, hails from South Florida. Solov obtained his degree from Florida State University before commencing his career in Los Angeles at the confluence of entertainment, production, and dealmaking.

Initially, Solov joined ICM, where he honed his skills across both talent and literary divisions. Subsequently, he joined Diverse Talent Group in 2003. Within his inaugural year, Solov was elevated to agent after spearheading a series of lucrative deals, rapidly establishing himself as a pivotal figure within the company. Throughout his tenure, he played a crucial role in the development of the agency’s television packaging division, contributing to projects sold to major networks such as ABC, SPIKE TV, and SHOWTIME. Concurrently, Solov represented a diverse range of talent across film, television, music, and live entertainment.

In 2011, Solov founded Z Group with a vision to facilitate the connection between brands and culture. Since its inception, the company has evolved into a premier agency operating in the realms of talent booking, brand partnerships, and experiential marketing. Z Group collaborates with prominent brands, venues, and private clients to curate impactful appearances, campaigns, and live experiences across the United States and internationally.

The agency’s client roster includes some of the most renowned names in music, entertainment, and pop culture, such as Jennifer Hudson, Avril Lavigne, Timbaland, Zendaya, T-Pain, Snoop Dogg, Nelly, Lil Jon, Rick Ross, Paris Hilton, Paul Oakenfold, Jason Derulo, Fat Joe, LeAnn Rimes, Ashlee Simpson, Ashley Tisdale, Teddy Swims, Ja Rule, NeYo, and many others.

Currently based in Fort Lauderdale, Florida, Zachary Solov is a bi-coastal professional who continues to expand Z Group’s global reach. His focus lies in developing high-level talent strategies, ensuring brand alignment, and providing premium live experiences.

Outside of his professional endeavors, Solov divides his time between travel, hospitality, and leisurely walks with his wife, Georgette. In his personal life, he enjoys cooking, savoring a well-crafted dirty martini, and watching classic films from the 1990s.